![The Impact of Not Focusing on Client Retention](https://images.squarespace-cdn.com/content/v1/669e44ce3e05045d9a1bc100/1721901544846-B9P7H1Q3WAVXQSNUV1RF/pexels-olly-3823488.jpg)
The Impact of Not Focusing on Client Retention
As entrepreneurs and enterprises strive to expand their market reach and enhance profitability, overlooking the significance of retaining existing customers can be a costly mistake.
![How companies integrate leading-edge technology into their processes](https://images.squarespace-cdn.com/content/v1/669e44ce3e05045d9a1bc100/1721899670392-7LC5ZD5C3BYYLWJ5J3VK/Expert-opinion-How-these-companies-integrate-leading-edge-technology-into-their-processes.jpg)
How companies integrate leading-edge technology into their processes
Michael contributed to the article published by “The Big Smoke” advising that effective technology integration starts with understanding business objectives and key questions to address.
![Create Mutual Success](https://images.squarespace-cdn.com/content/v1/669e44ce3e05045d9a1bc100/1721900523938-MPL7XYU8GQJEKH91R6DN/1706575443017.png)
Create Mutual Success
Align the goals of your business with the goals of your customers and see client growth, retention and referrals delivered.