Shift from price competition to value-based growth. Discover how positioning your business on the value you deliver—not the cost—builds loyalty, fosters advocacy, and ensures sustainable growth in a market full of new opportunities.

Successful AI adoption goes beyond the latest tools—it requires getting your team on board. G2’s report shows that 80% of leaders now prioritise AI, but many employees remain hesitant, leading to underused tools. Building a culture that fosters open dialogue, training, and trust in AI can unlock its full potential for growth and innovation.

Proactive customer success is driving real results, helping businesses retain clients, boost loyalty, and grow sustainably. Companies that prioritize post-sales support are pulling ahead, making it essential to actively support clients’ goals for long-term success.

Building strong vendor partnerships boosts both business success and career growth. Collaborate with vendors to solve challenges, gain industry insights, and increase brand visibility, transforming relationships into mutual growth opportunities that benefit your career and business.

If your tech isn’t delivering, the issue may not be the tools but the data and processes behind them. In this article, I explore how refining workflows and strategic implementation can unlock better results without costly upgrades.

As entrepreneurs and enterprises strive to expand their market reach and enhance profitability, overlooking the significance of retaining existing customers can be a costly mistake.

Align the goals of your business with the goals of your customers and see client growth, retention and referrals delivered.